Popular with popstars throughout Asia, and with Western editors who see themselves as "in the know" about Asian brands, Korean label Fleamadonna and its designer Jei Kim have enjoyed an ever-expanding customer base over the last 4 years. With its participation in Mercedes-Benz Fashion Week Tokyo for the AW 2014 season, and the very positive reviews that have followed, the brand proved it is on the cusp of crossing over into the global market at large.

All images: C.Hope for Style Wylde.