When word got out, it was one of the most eyebrow raising events at fashion week in recent memory. American uber-designer Marc Jacobs was.... not ready? pulling a PR stunt? legitimately delayed? Who knew! All that was said was that the show was postponed until AFTER many of the world's most prominent photographers and editors were scheduled to leave for London, and no one knew exactly what would end up happening to the Fall 2013 collection.
Regardless of the semi-scandal (spoiler: everyone stayed for Jacobs of course and then called it the best show ever!) the beauty team behind the brand knew they had to carry on and create a drop-dead gorgeous look that would keep editorial minds on the collection, not the scheduling chaos.
Clearly this was job for Guido Palau, creative consultant at Redken, a man who's name has become synonymous with haute couture hair.
Here's what Guido did. First up the inspiration:
"The inspiration tonight was taken from lots of different things! Namely a number of girls in the 1990's, and also Edie Campbell, a British model who's hair I recently cut short. It's overall very Marc, very in line with the kind of "cool girl" he likes to envision. The look was sprayed with water and Redken's shine flash 02 right before the girls walked to give it a wet-looking, shiny, even sweaty feel. It was many looks at once grungy, raw, and real - and I cut each wig with a razor once the model had it on to fit it to her face for a spiky, punky, choppy end result."
Now the process: "The wigs were precut in this look for the show but cut and styled each individually once the models had them on. He first added Redken guts 10 root targeted volume spray foam to the crown for extra height and texture on top. He then wet the entire style by spraying water and added Redken shine flash 02 glistening mist for a wet-looking finish."
The result : A shaggy 90's-made modern do' that's surprisingly easy to recreate at home ( if you have the guts to go that short!)
What say you Wyldies? Planning a major chop for Spring? Will go super short or the safer "Karlie" cut?