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Miami Swim: Backstage at Mara Hoffman

Mercedes-Benz Fashion Week Miami Swim has been a growing force on the international runway scene for several seasons. Once the smaller-cousin of the "BIG" shows, Miami has really begun to define itself with events, celebrity attendance and of course fantastic runway shows. Once such show was Mara Hoffman Swim 2015, which incorporated many of Hoffmans' signature boho-chic looks, and plenty of tropical style. 

Before the show we got a sneak peek at the hair being created by Nick Irwin, Creative Director of TiGi, to compliment the collection.

From the official notes from the show: 

"Nick, let’s do something EPIC,” was the first thing designer Mara Hoffman said to Catwalk by TIGI Global Creative Director Nick Irwin at the Miami SWIM 15 hair-test. From there, the cosmically connected duo worked together to create an impactful look based on Mara’s Swim 15 collection inspiration: the notion that all things (and fashion collections) are derived from and rooted in nature. Through conversations surrounding ‘plant worship and devotion’ and ‘living off the land’ (and perhaps even the hallucinogenic properties of eating some plants), Mara and Nick landed on a very specific girl who they lovingly refer to as a ‘graphic, Guatemalan jungle warrior.’ 

What they did to achieve the look, which was dubbed 'ChicJungle Nautralista':

  1. Using a layered approach, glue in double wefts of hair from ear to ear at the back of the head until desired length and fullness is achieved

  2. Create a clean, center part and use CATWALK® by TIGI® Work It Hairspray to achieve definition

  3. Using a large tong, ‘curl’non-uniform 2-inch sections of hair towards the face; prep and set each ‘curl’ with CATWALK® by TIGI® Work It Hairspray

  4. Once head is fully ‘curled’, use a flat brush to gently brush out and back-brush the curls to achieve the desired “candy-flossy” texture

  5. Gather most of the hair at the back and prep the bottom 3-inches with CATWALK® by TIGI® Camera Ready Shine Spray before braiding said section in a 3-plait technique. Secure with clear elastic

  6. Attach a small top section of palm leaves to the bottom of the braid using another clear elastic and a single palm leaf to wrap around/cover the end of the braid

  7. Set the look with CATWALK® by TIGI® Work It Hairspray

All images: Alex Barron-Hough/CATWALK by TIGI

For more from the Mara Hoffman Swim 2015 show checkout our feature in Runway.