Announced this morning: Global fast fashion mega-retailer H&M will unveil a capsule collection by famed Parisian designer ( and editrix favorite) Isabel Marant as its Autumn offering. The designer who is beloved for her modern take on Parisian chic and especially for her to-die for blouses that nearly every fashion journalist in the business can be seen wearing during fashion week, told reporters via the official press release:
“I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honor. I aim at creating something real – something women want to wear in their everyday lives – with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality."
The collection itself, which will be unveiled in stores and online on November 14th, will feature must have pieces for women and teenagers as well as a first ever foray for Marant into the men's wear market.
For more information on Isabel Marant visit the designer's official web home.