Bringing iconic surf imagery and the beach lifestyle to mega-urban settings such as New York and Tokyo, was no easy feat, but in 2009 that was exactly the mission owners behind Saturdays Surf NYC set out on. Now just 4 years later, and with three locations (2 in Manhattan and 1 in Tokyo) business is booming.
From the official website:
Why is this of interest to already surf-centric citizens of the West Coast? Easy, this coming Thursday, April 4 the now legendary brand will make a debut in San Francisco, via a special temporary shop-in-shop at Hayes Valley's Welcome Stranger.
Don't miss your chance to peruse the ultra sleek and chic boards, wetsuits, gear, and tons of apparel art and accessories for dry land living.
Official launch party runs 6-9PM, check out the Welcome Stranger blog for more information.