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Scene in San Francisco: J-POP returns August 8

Saturday August 8th and Sunday 9th San Francisco's epic two day festival of fashion, music and tech from Japan, J-POP Summit Festival returns. This year's line-up excludes tons of great one-of-a-kind fashion events including: 

On Sunday August 9th 12:40-1:05PM on the main stage MARUQ Fashion Contest

"The vibrant fashionable styles of Tokyo’s famed Harajuku district come to San Francisco as MARUQ, the “Ultimate Kawaii” specialty boutique located on the Mezzanine level of the NEW PEOPLE venue, is hosting Harajuku Fashion Contest at Fort Mason. This contest is inspired by Japanese fashion brands to be showcased at J-POP SUMMIT 2015 including ACDC Rag, Milklim, AWATAPRO, OMOCAT and MILKBBI." Full contest details and available here.

Then on Sunday, August 9th 12:10pm-12:35pm also on the Main Stage, Baby the Stars Shine Bright and Alice and the Pirates Summer 2015 Runway show

"BABY, THE STARS SHINE BRIGHT San Francisco presents the Summer 2015 Collection from Baby, the Stars Shine Bright and Alice and the Pirates on the Main Stage at J-POP SUMMIT 2015. Experience the fantastic and whimsical show featuring fairy tale favorites and more magical adventures ."  

Also on hand all weekend will be the following Japanese Fashion Exhibitors: 


SOU • SOU hails from Kyoto, Japan and is renowned for unique designs based on classic Japanese "Tabi" work shoes and kimono-inspired clothing that features vibrant and modern graphic patterns. Each pair of SOU • SOU shoes is handmade by skilled artisans, preserving traditional craftsmanship and rare manufacturing techniques. During J-POP SUMMIT, SOU • SOU will exhibit its 2015 Summer Collection and also give a free pair of “Tabi” socks as a gift with any purchase over $50 at the booth. Coinciding with J-POP SUMMIT 2015, SOU • SOU also hosts a photo contest campaign via Instagram from August 8th to August 10th (3 days) with contest winners to get exclusive gifts from SOU • SOU.


The JINS brand was founded in Japan in 2001 and has become a global leader in crafting stylish and innovative eyewear at affordable prices. JINS continues to pioneer the creation of glasses that go beyond simple vision correction, and opened its first flagship store in San Francisco in April 2015.


MIKIHOUSE is a popular children's clothing brand from Japan that has gained many fans over the years through its reliable quality that puts the safety and security of children first. The brand comes to J-POP SUMMIT for the very first time and offers attendees the chance to browse the super cute and comfortable, best-selling MIKIHOUSE shoes at an incredible affordable special price! During J-POP SUMMIT, an expert will be present in the MIKIHOUSE booth to carefully measure children’s feet and help attendees browse and select the perfect pair of shoes. MIKIHOUSE also will give a limited edition novelty fan with every purchase.

And as always, thousands of stylishly coifed Japanese-fashion enthusiasts are expected to attend the festival, and Style Wylde will be there each day capturing it all for our up-to-the minute street style reports. 

A few of our favorite celebrities and  and local San Francisco street style-stars who have attended, performed and posed for Style Wylde at the J-POP Summit Festival in years past are pictured below, click on any image to launch lightbox mode for best viewing.

All images C.Hope for Style Wylde. For more information on the 2015 J-POP Summit Festival, be sure to visit the event's official home page