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Ayumi Seto

Scene in SF: Backstage at J-Pop Summit Festival 2015

On Saturday August, 8th the J-Pop Summit Festival kicked off in a brand new location, and with a brand new format. In honor of all the changes at the festival which includes a bigger than ever rooster of participating brands from the fashion, music, and tech sectors, I wanted to do something new this year too. So, when the invitation came through from Japanese mega music and lifestyle brand Asobi Systems to shoot backstage during their Moshi Moshi Nippon show at the J-Pop Summit Festival, I gladly accepted. 

And although I have covered J-Pop since 2009, and am very familiar with the Asobi Systems line-up which includes people like hyper-popular Harajuku model/designer Ayumi Seto, and idol bands Tokyo Girls Style, and Musubizm, there was something really special about getting to see everyone in their own element, just hanging out, warming up and getting ready for their shows. 

I hope you guys enjoy the photos as much as enjoyed shooting them. Click on any image below to launch lightbox format for best viewing. 

All images: C.Hope for Style Wylde  

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