On Saturday, Peace Plaza in San Francisco's Japan Town was the place to be for Japanese fashion, as the Moshi Moshi Nippon Kawaii Fashion show and contest took the stage. Models and contestants from all over the Bay Area took part in the show either walking the runway or styling their own outfit with Kawaii style in mind.

As a special bonus presentation model turned fashion designer Ayumi Seto was also on hand showing off her latest Aymmy in the Batty Girls collection. After her pieces showed, Seto joined fellow models Una and Misa Kimura to judge the street style competition. 

All images: S. Whittle and C. Hope for Style Wylde.