Parent label h. Naoto showcased two of its offspring brands, Gramm and Frill in Japantown on Saturday as part of the 2012 J-Pop Summit Festival. Known primarily as the "Gothic Lolita" brands in the h.Naoto line-up Gramm is said to be inspired by the forest and woodland creatures from fairytales while Frill is more of a classic "Sweet Loli" line.
An obvious hit with the scores of local girls who packed into Peace Plaza to see the show (along side more than a few older gentlemen who seemed to have a keen interest in fashion as well) both Gramm and Frill were exquisitely detailed and executed with the utmost attention to design, fit, and construction.
The Gramm and Frill lines are available in the h.Naoto boutique inside San Francisco's New People Building. For more information on the labels visit their official web homes here and here, and for more images from the San Francisco runway show check out the Style Wylde Galleries.