In the past we've seen bearded ladies, graffitti'd sets, and a wide range of unisex design from avant-garde German designer Patrick Mohr during Mercedes Benz Fashion Week Berlin. But for Spring 2013 the always creative designer stumped audiences in attendance yet again with a no-show fashion show.
According to reports in the International Business Times "MetaMOHRphose ("MetaMOHRphosis") on Friday at Berlin's Babylon Cinema followed his earlier example of refusing to deliver what journalists and fashion victims expect. When the audience was finally allowed to enter the screening room, all the models stood statically in front of the silver screen. Even when everyone was seated, nothing happened. After ten minutes without any signs of a show and guests starting to grow nervous, the models left the stage and made room for a little film to start on the big screen that detailed all the colorful and breezy Patrick Mohr Spring/Summer 2013 collection. Upon entering the screening room, Mohr received applause by the perplexed audiences, having delivered a show without actually doing one."
Although the film as a fashion week presentation is not an entirely new idea, (Gareth Pugh most famously used the device for his Fall 2009 collection) it's always fun to see how the media members whom are accustomed to a certain level of exclusivity during the collections receive this creative choice; as it brings up the question if everyone is able to see the film is there any advantage in being invited to the actual show?
What say you Wyldies? Check out the video for Patrick Mohr's MetaMohrphose below and let us know what you think in the comments!