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Around the world in 8 fashion weeks: Lena Hoschek Spring 2013

Image:Samir Hussein/Getty Europe


Season after season Austrian designer Lena Hoschek has charmed audiences at Mercedes Benz Fashion Week Berlin with hyper feminine, retro-inspired looks that flatter the female form as much as they celebrate style of the past. From perfectly fitted pencil skirts, to girdle-inspired swimsuits Hoschek has become known as the designer doing Bettie Page with a high fashion sensibility. 

Image:Samir Hussein/Getty Europe 

image:Samir Hussein/Getty EuropeFor Spring 2013 however, Hoschek has shifted away from the 1950's pin-up inspiration and has refocused her eye on a more folk art point of view. Her well edited collection featured prints, and embellishments far more heavily than in any previous season, with a strong emphasis on craft and detail. 

image:Samir Hussein/Getty Europe

And as for that Día de los Muertos make-up, well, opinions are split in our office between "fun and fabulous" and "way too cheesy and literal." So we pose the question to you: What do you think wyldies? Is the Hoschek runway look a smash or a crash? Let us know if the comments.


Reader Comments (1)

I love it! It's Frida, it's Fab, it's Fashion! FANTASTIC!
July 9, 2012 | Unregistered CommenterFridanista

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